News

From Hobby to Hustle: Economising of Pickleball in Asia

From Hobby to Hustle: Economising of Pickleball...

Sureena Shree Chandrasekar

What started as a community pastime is now an industry. Pickleball is no longer just a hobby it’s a full-blown business model that’s attracting investors, lifestyle brands, and entrepreneurs. A...

From Hobby to Hustle: Economising of Pickleball...

Sureena Shree Chandrasekar

What started as a community pastime is now an industry. Pickleball is no longer just a hobby it’s a full-blown business model that’s attracting investors, lifestyle brands, and entrepreneurs. A...

Breaking the Mental Block: How Athletes Overcome Fear of Losing

Breaking the Mental Block: How Athletes Overcom...

Sureena Shree Chandrasekar

In sports, victory is often celebrated as the ultimate goal but what about the invisible battles that happen long before a match even begins? For many athletes, the hardest opponent...

Breaking the Mental Block: How Athletes Overcom...

Sureena Shree Chandrasekar

In sports, victory is often celebrated as the ultimate goal but what about the invisible battles that happen long before a match even begins? For many athletes, the hardest opponent...

5 Ways Southeast Asian Players Are Adapting to Global-Level Play

5 Ways Southeast Asian Players Are Adapting to ...

Sureena Shree Chandrasekar

As pickleball becomes more international, Southeast Asian players are no longer content staying local. They’re competing abroad, studying pro strategies, and adapting to faster, more tactical games. But breaking into...

5 Ways Southeast Asian Players Are Adapting to ...

Sureena Shree Chandrasekar

As pickleball becomes more international, Southeast Asian players are no longer content staying local. They’re competing abroad, studying pro strategies, and adapting to faster, more tactical games. But breaking into...

BFM Exclusive: Andrew Lee on the Bold Push to Put Pickleball in Every School

BFM Exclusive: Andrew Lee on the Bold Push to P...

Sureena Shree Chandrasekar

When news broke that Selangor will be introducing pickleball to schools next year, it sent a wave of excitement across Malaysia’s fast-growing pickleball community. For many, this is more than...

BFM Exclusive: Andrew Lee on the Bold Push to P...

Sureena Shree Chandrasekar

When news broke that Selangor will be introducing pickleball to schools next year, it sent a wave of excitement across Malaysia’s fast-growing pickleball community. For many, this is more than...

The Reign Begins at Kings Court TTDI

The Reign Begins at Kings Court TTDI

Sureena Shree Chandrasekar

Kuala Lumpur’s pickleball scene just got its lifestyle upgrade. On 11th October 2025, Kings Court TTDI officially opened its doors in Kampung Sungai Penchala, marking a new chapter for players...

The Reign Begins at Kings Court TTDI

Sureena Shree Chandrasekar

Kuala Lumpur’s pickleball scene just got its lifestyle upgrade. On 11th October 2025, Kings Court TTDI officially opened its doors in Kampung Sungai Penchala, marking a new chapter for players...

The Rise of Women in Pickleball: Owning the Court, Changing the Game

The Rise of Women in Pickleball: Owning the Cou...

Sureena Shree Chandrasekar

In the world of pickleball, women aren’t just showing up, they're changing the narrative. Across Southeast Asia, more women are picking up paddles, competing, and leading initiatives that are redefining...

The Rise of Women in Pickleball: Owning the Cou...

Sureena Shree Chandrasekar

In the world of pickleball, women aren’t just showing up, they're changing the narrative. Across Southeast Asia, more women are picking up paddles, competing, and leading initiatives that are redefining...

Asia Voice of Pickleball

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For venue operators, academy & coaches, athletes, brands, tech companies, sports gears, and policy leaders.

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