Four Sponsors, 18 Winners: Inside Toi Sieu Ee's Birthday Giveaway

Toi Sieu Ee (@toi.pickleball), one of Malaysia's top-ranked women's doubles players, marked her birthday with an 18-winner giveaway pulling together four real sponsors: Friday Pickleball, Skechers Malaysia, Upbound, and Reset Health.

The prizes cover every part of a player's kit and recovery routine: three paddles and a bag from Friday, shoes from Skechers, drink cartons from Upbound, and HBOT plus red light therapy sessions from Reset Health. Entries close 24 Aug 2026, with all 18 winners announced the next day.

A Player-Led Collaboration, Not a Brand Campaign

Toi, a DUPR 4.6 competitor in Women's Doubles 35+ Open and a former tennis player turned pickleball athlete, framed the giveaway as thanks rather than a brand-led promotion, writing that she has "been so lucky to receive so much love & support" throughout her pickleball journey. Her ties to Friday and Skechers run well before this giveaway too, she has posted with both brands since mid-2025, giving the collaboration real continuity rather than a one-off tie-in.

Based in Kuala Lumpur, Toi balances competing with being a mother of two teenagers, a detail that has shaped how she talks about the sport's growth in Malaysia. She has told Sarawak Tribune that keeping the sport fun is key to sustaining its momentum as it grows across the country.

This article is based on social media posts and historical data tracked by Pickle361.