Inside FILA's KL Cup Pickleball Clinic

FILA ran a multi-day pickleball clinic at The Hood alongside the PPA Asia 1000 Leapmotor Kuala Lumpur Cup, built around two named "UPA Asia Trailblazers," Syed Uzair and Mia Azizul, and its new Volley Burst 2 shoe.

Both venue account PicklePlayCo and media account The Pickle Base covered the clinic across several days, between them running content on: participant feedback, a spelling-backwards challenge between the FILA athletes and content creators Jenn and Jon, a warm-up routine from Syed Uzair, the pair's own picks for their favourite FILA gear, a gender-mixed exhibition match, and close-up looks at the Volley Burst 2 itself.

A Full Activation, Not a One-Off Post

Thirteen separate posts across two accounts, spanning multiple days of the same tournament week, is a real coordinated brand push rather than a single sponsored clip. FILA closed the activation with its own thank-you post from PicklePlayCo, framing it as a wrapped partnership around the Leapmotor Kuala Lumpur Cup specifically, not an ongoing arrangement.

This article is based on social media posts and historical data tracked by Pickle361.