Roos Van Reek Wins Louisville as Wika Backs the APP Tour
Andrew LeeWika has put its name beside the APP Tour. The Vietnam-based paddle and gear brand announced the move on 19 Oct with a graphic reading "Wika proudly partnering with APP Tour."
The caption uses different wording: "Wika is proud to support the APP Tour." It mentions supporting tournaments and the playing community, and connecting people "across continents."
Roos Van Reek is the face of the announcement
Wika named one athlete in the post: Dutch player Roos Van Reek. It says she brings "resilience, determination, and an all-out effort to every rally," embodying the values of the Wika Pickleball Team.
She is not new to the brand. Wika posted "Wika x Dutch lady Roos Van Reek" on 2 Oct, calling it a collaboration "where Dutch power meets the fighting spirit of Wika Pickleball."
A busy week at APP Louisville Open
The announcement came during her week at the APP Louisville Open. On 15 Oct, Wika said she would play all three events: women's singles, women's doubles and mixed doubles. Her singles opener was a 2-0 win over Jessica Evanier, 11-1, 11-6.
Two days later, Wika reported that she and Vivian Glozman beat the No. 2 seeds in the women's doubles quarterfinal after dropping the first game 11-13. On 19 Oct, the brand posted that Van Reek and partner Jack Munro had lifted the Pro Mixed Doubles trophy at the event. Another Wika post that day called her the mixed doubles final MVP.
Wika's other tour names
Van Reek is not Wika's only player on the circuit. A 4 Oct Wika post has Quang Duong finishing third in Pro Men's Doubles at the APP Columbus Open, playing with the Wika QD Air paddle.
Our read: Wika calls this "partnering" on the graphic and "support" in the caption, and one player carries the message. We would watch the next few Wika posts to see whether the brand shows up beyond its own athletes' matches.
This article is based on social media posts and historical data tracked by Pickle361.
