Vetra x PXP Go Pink for a Breast Cancer Fund

Vetra Pickleball and The PxP Pickleball Club are joining forces this October on the Pink ESG Wellness Campaign 2026, a month tied to breast cancer awareness. A portion of the proceeds from Vetra's new Pink Ribbon Collection will go to the PPUM B40 Breast Cancer Diagnostic Fund.

The campaign runs 1 to 31 Oct, under the tagline "Play for a Cause, Play for Greatness." Vetra teased it two days earlier with a single line: "Something's coming this October." The full reveal, posted on 25 Sep, named both the collaboration and the fund.

A Fund Built Around One Real Gap

PPUM stands for Pusat Perubatan Universiti Malaya, University Malaya Medical Centre. Its B40 Breast Cancer Diagnostic Fund pays for diagnostic tests, including mammograms, biopsies and ultrasounds, for women in the B40 income bracket, Malaysia's lowest-earning 40 percent. A previous PPUM fundraising round for the same fund had already covered the cost for 50 patients.

The campaign's own artwork lists two collaborators alongside the fund: University of Malaya and UMMC Candy Girls Breast Cancer Support Group, a not-for-profit peer group for the hospital's own breast cancer survivors.

A Paddle Brand and a Premium Court

Vetra Pickleball is a Malaysian performance paddle brand built around the line "Built for Greatness," sold through vetrapickleball.com and backing a roster of competitive players under Team Vetra. The PxP Pickleball Club's Damansara Heights venue is billed by outside coverage as Southeast Asia's first premium indoor pickleball lifestyle club. In September it hosted a guided-play session with Gabriel Tardio, billed by the session's own organisers as the world's No. 1 men's doubles player, presented by Facolos and co-organised by Pickle Me.

What's Confirmed, What Isn't

Vetra has not yet published which items make up the Pink Ribbon Collection, or the exact share of proceeds going to the fund. As of this writing, vetrapickleball.com carries no trace of the collection. What is confirmed is the window: the campaign runs the full month of October, with its name and beneficiary stated directly in Vetra's own posts, and PXP credited alongside Vetra in the campaign artwork itself.

This article is based on social media posts and historical data tracked by Pickle361.