News

Developing Future Champions: e23 Starts Fully Sponsored Junior Initiative

Developing Future Champions: e23 Starts Fully S...

Sureena Shree Chandrasekar

Open Trial and Player Selection The launch of Gee’s e23 Junior Pickleball Program marks an important milestone for Malaysia’s junior development pathway. The program began with an open trial for...

Developing Future Champions: e23 Starts Fully S...

Sureena Shree Chandrasekar

Open Trial and Player Selection The launch of Gee’s e23 Junior Pickleball Program marks an important milestone for Malaysia’s junior development pathway. The program began with an open trial for...

5 Reasons Why Pickleball Is the New Networking Space for Millennials

5 Reasons Why Pickleball Is the New Networking ...

Sureena Shree Chandrasekar

Forget business cards, bring your paddle. Across Southeast Asia, young professionals are finding their next collaborations, friendships, and even careers through pickleball. Sport Meets Socialising For millennials, networking has shifted...

5 Reasons Why Pickleball Is the New Networking ...

Sureena Shree Chandrasekar

Forget business cards, bring your paddle. Across Southeast Asia, young professionals are finding their next collaborations, friendships, and even careers through pickleball. Sport Meets Socialising For millennials, networking has shifted...

Why Pickleball’s Fastest-Growing Players Come from Humble Beginnings

Why Pickleball’s Fastest-Growing Players Come f...

Sureena Shree Chandrasekar

If you want to understand why pickleball is exploding in Asia, look not at the pros but at the players grinding quietly behind the scenes, the ones playing on taped...

Why Pickleball’s Fastest-Growing Players Come f...

Sureena Shree Chandrasekar

If you want to understand why pickleball is exploding in Asia, look not at the pros but at the players grinding quietly behind the scenes, the ones playing on taped...

Why Community-Focused Brands Are Winning the Pickleball Market

Why Community-Focused Brands Are Winning the Pi...

Sureena Shree Chandrasekar

Behind every major pickleball tournament, there’s a brand doing more than selling it’s connecting. Community-focused branding has become the heartbeat of the sport’s growth. The Shift from Sponsorship to Storytelling...

Why Community-Focused Brands Are Winning the Pi...

Sureena Shree Chandrasekar

Behind every major pickleball tournament, there’s a brand doing more than selling it’s connecting. Community-focused branding has become the heartbeat of the sport’s growth. The Shift from Sponsorship to Storytelling...

4 Life Lessons Pickleball Teaches Us with Anna Bright

4 Life Lessons Pickleball Teaches Us with Anna ...

Sureena Shree Chandrasekar

It looks simple, a paddle, a plastic ball, a few lines on the court. But pickleball is one of the most underrated teachers of life lessons in modern sports. Lesson...

4 Life Lessons Pickleball Teaches Us with Anna ...

Sureena Shree Chandrasekar

It looks simple, a paddle, a plastic ball, a few lines on the court. But pickleball is one of the most underrated teachers of life lessons in modern sports. Lesson...

Gearbox Malaysia and ESM Pro Team Unite to Elevate Malaysia’s Pickleball Scene

Gearbox Malaysia and ESM Pro Team Unite to Elev...

Sureena Shree Chandrasekar

Gearbox Malaysia and ESM Pro Team Team Up to Boost Malaysian PickleballOfficial MOU Ceremony & Launch of the GX2 Power Paddle Kuala Lumpur, Malaysia — November 8, 2025 — Malaysian...

Gearbox Malaysia and ESM Pro Team Unite to Elev...

Sureena Shree Chandrasekar

Gearbox Malaysia and ESM Pro Team Team Up to Boost Malaysian PickleballOfficial MOU Ceremony & Launch of the GX2 Power Paddle Kuala Lumpur, Malaysia — November 8, 2025 — Malaysian...

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