Want to Sell Wika? The Brand Is Recruiting Distributors, and Quang Duong Is the Pitch
Andrew LeeWika Pickleball is recruiting distributors, and it is leading with Quang Duong. The Vietnam-based brand's Instagram post of 23 Sep asks partners to message it or use the WhatsApp number on the post to become an official Wika Pickleball distributor, pitching exclusive marketing assets featuring the pro, a full range of paddles, shoes, apparel and accessories, and margins it calls competitive.
The Offer, as Wika Lists It
- Exclusive marketing assets featuring Quang Duong
- The full range: paddles, shoes, apparel and accessories
- "Easy-to-sell" models
- Discounts and competitive margins, with no figures given
- Ready-to-ship inventory, which Wika calls large
- USAPA-approved paddles, in Wika's description
The poster boils this down to six labels: Global Partnership, Marketing Support, Attractive Margins, Reliable Supply, Proven Products and Long-Term Growth.
Second Call in Six Weeks
This is not Wika's first call. On 11 Aug the brand posted nearly the same list under the heading "Recruiting International Distributors". The September caption drops the word international, while the poster adds "Global Partnership". Neither post names a country, a region, a minimum order or a discount level.
What changed is the product on the poster. The August version showed the Air paddle, the Predator and a co-branded ball. The September version shows the Air Evolution 2 and the Fire 2 beside Quang Duong, and the Air Evolution 2 is the paddle Wika launched with him in Hanoi in late August under its Forged in Fire banner.
What Wika Has Already Said About Distribution
Closing that Hanoi launch on 25 Aug, Wika thanked its "domestic and international distributor networks" and said its goal is to expand across multiple continents. It did not say how many distributors it has or where they are.
The recruitment call sits inside a busy few weeks for the brand. It put the Dominate court shoe, its second shoe line, on shelves on 17 Sep, and signed Roos Van Reek to its team this month. At the VTVcab Open in Hải Phòng on 18 to 20 Sep it ran a booth with paddles, shoes, bags and apparel on sale at booth-only discounts.
For a retailer or importer, the route in is Wika's Instagram inbox or the WhatsApp number printed on the post. The posts give no terms.
This article is based on social media posts and historical data tracked by Pickle361.
